Owner

Barbara

Established by Barbara, a passionate Black woman motorcycle enthusiast with 14 of years, our venture was sparked by a profound insight. Barbara recognized a significant gap in the market for graphic tees that authentically represented her passion for motorcycles and her identity as a woman of color.

Creative Director

Nia

Introducing Nia, the gifted self-taught artist and daughter of Barbara. As our Creative Director and design artist, Nia's artistic prowess radiates in every piece, imbuing each design with a distinctive fusion of creativity and elegance.

Introducing DeepInDemand

This dynamic mother-daughter partnership has transformed their collective vision into reality, launching an exquisite collection of premium graphic tees that seamlessly combine artistry, exceptional and quality.

At DeepInDemand, we believe that clothing is more than just fabric - it's a form of self-expression, empowerment, and connection. Join us on this journey as we strive to offer a range of unique t-shirts that resonate with those who crave both style and substance.

Our mission is both straightforward and profound: to present riders and art aficionados with a thoughtfully curated collection of graphic tees that honor melanated women, providing a vibrant alternative to conventional fashion.